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East TN State



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Spring 2023
Jun 03, 2023
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MSDM 5020 - E-Comm Mktg/Direct Mktg (B2C
Prerequisites: MSDM 5000 Investigates facets of e-commerce including strategy and management. Emphasis is placed upon planning, launching, and managing metrics, aesthetics, conversion, site development, microdata, responsive design, rich content design and communication of e-commerce with consumers. Other topics may include digital cash, extranet, micropayments and integrated marketing. The course covers omni-channel marketing in relation to e-commerce, direct marketing and how the two are related for optimal return on investment.
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture

Mgmt, Mktg, and Supply Chain Department

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