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|MKTG 4710 - International Marketing|
Prerequisites: MKTG 3200 and MKTG 3202.
Social, cultural, political, and economic variables are considered in studying marketing operations in foreign environments. Special attention is given to adaptation of the marketing mix and entry strategies.
When Offered: Spring.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture
Management & Marketing Department
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