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East TN State



Detailed Course Information


Fall 2021
Aug 10, 2022
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MKTG 3200 - Principles Of Marketing
Prerequisites: Junior standing. Introduces basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Management & Marketing Department

Course Attributes:
Business Guided Elec SALM, Guided Elec SALM

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